SOFTSWISS Automates CRM Tasks with No-Code Tool

(AsiaGameHub) –   The company has integrated Motion, a tool specifically designed for CRM and retention teams, into its Casino Platform.

Press release.- SOFTSWISS has enhanced its Casino Platform by introducing Motion, a no-code workflow automation solution. Tailored for CRM and retention teams, the Motion feature significantly minimizes the necessity for technical involvement in routine operations, empowering operators to swiftly and autonomously initiate bonus promotions, oversee player segmentation, and categorize players.

The Impact of Manual CRM Execution on Operator Efficiency

Many casino operators encounter comparable operational challenges. Automating tasks such as bonus distribution, player segmentation, or tagging frequently demands technical input, configuration assistance, or manual processing. Teams often depend on configuration documents, assistance from Technical Account Managers, or repetitive administrative tasks, which results in delayed campaign deployments and increased operational expenses. For CRM and retention teams, this reliance on technical resources translates into slower execution and diminished autonomy in their daily player engagement efforts.

Motion’s Operational Mechanism

The Motion feature operates based on three core components: a trigger, a condition, and an action. These elements collectively define when a rule is activated, to whom it applies, and the subsequent outcome.

Operators construct workflows using a visual interface by connecting these three components. A trigger commences the process, for instance, player registration, a deposit, or a pre-scheduled event. Conditions specify which players the rule applies to, for example, determined by deposit sum, segment, country, or device. The action then dictates the automated result, such as granting a bonus, assigning a label, relocating a player to a specific group, or dispatching a notification.

Once activated, these rules execute automatically in real time, requiring no manual intervention. Motion does not necessitate additional integrations and can be enabled within one business day for operators already utilizing the SOFTSWISS Casino Platform.

Suren Vardanyan, head of sales at SOFTSWISS Casino Platform, commented: “Motion addresses a common operational constraint for operators – the dependency on technical resources for everyday CRM execution. By enabling teams to define and run player logic directly within the platform, it removes delays and manual steps. This allows CRM and retention teams to focus on strategy and player engagement, while supporting a shift towards more autonomous operations, where business teams can act faster and rely less on technical mediation.”

Operators across more than 130 casino projects are already utilizing Motion to automate bonus mechanics, player tagging, and segmentation workflows for retention and reactivation campaigns. Early results indicate faster campaign execution and reduced reliance on back-office support, with teams reporting intentions to expand automation across additional player lifecycle scenarios.