SINGAPORE – SeaPRwire, the leading press release distribution platform in Southeast Asia, has announced a new partnership initiative aimed at collaborating with top PR agencies across Indonesia to better serve regional brands.
As one of the fastest growing communications markets globally, Indonesia presents immense opportunities but also complexities for brands looking to effectively engage consumers and businesses.
SeaPRwire’s partnership framework provides local agencies preferred access to the company’s suite of earned media solutions to strategically elevate clients’ visibility and trust.
In an interview, James Scott, SeaPRwire’s Chief Strategy Officer, explained the impetus behind the partnership offensive to empower Indonesian PR firms with advanced capabilities meeting modern brand challenges.
Surging Indonesian Communications Industry
Over the last decade, Indonesia’s public relations and media industry has rapidly evolved from a niche sector reserved for only the largest domestic conglomerates to an essential capability sought after by enterprises of all sizes.
Scott points to the proliferation of PR agencies and media outlets launching to meet accelerating market demand as Indonesian audiences grow more influential across the greater APAC region.
“Indonesian consumer preferences and opinions now sway brands across categories – well beyond just local companies,” remarked Scott. “We’ve seen retailers, technology platforms and even global financial institutions make Indonesia a priority market. But capturing mindshare requires strategic communications expertise that many still lack.”
SeaPRwire Partnership Network
To address this gap in modern communications acumen, SeaPRwire looks to proactively collaborate with Indonesian agenices to augment capabilities.
The newly launched partnership program provides participating firms extensive resources to better serve clients including:
l Proprietary Media & Influencer Database for Indonesia
l Dedicated Indonesian PR & Communications Experts
l Press Release Writing, Translation & Distribution
l Campaign Performance Analytics & Reporting
l Strategic Planning & Execution Guidance
l Customized Media Relations Training
Scott emphasized that by combining decades of regional expertise with LOCAL execution through vetted agency partners, brands receive the best of both worlds – global strategy adapted for Indonesian cultural nuances.
Driving More Value for Indonesian Clients
Early partners tapped to join SeaPRwire’s Indonesian network include marquee names MR Asia, Awesome Relations and SPComms recognized for leading top enterprises’ strategic communications programs.
“Our partnership allows us to supplement teams with needed subject matter expertise critical for conveying compelling thought leadership on behalf of our clients,” said MR Asia President Michael Mahendra.
Awesome Relations CEO Veno Darmawan highlighted SeaPRwire’s value in providing smaller agencies campaign management tools typically out of budget reach along with global distribution conduits.
As the partnership initiative gains steam, Scott says SeaPRwire will continue expanding the partner ecosystem to elevate capabilities market-wide. He points to early collaborations already driving strong results for shared clients:
l 2.7X more media pick up versus average agency campaigns
l 172% increase in monthly website traffic, on average
l 29% boost in referral conversions, on average
“We view this as a long-term investment – by transferring our knowledge to local communications experts that creates a rising tide for the entire Indonesian earned media industry to better showcase regional brands.”
To learn more about SeaPRwire’s partnership program, visit: www.SeaPRwire.com
SeaPRwire (https://www.SeaPRwire.com/) is a leading global provider of wire distribution services to media relations and marketing communications professionals. SeaPRwire’s platform allows clients to identify key factors of their press releases and measure meaningful impact. It has a strong media network in Southeast Asia, indexing news from thousands of worldwide sources. SeaPRwire’s media network support multi-lingual press release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian, Filipino and more.
Tina Lee, PR manager